Close to two years ago I was sitting in my cubicle and was debating what I was going to do. I was a successful wholesale mortgage rep for New Century mortgage corp. That's right, the one everyone blamed on this mortgage crisis we are in today. We had lost warehouse lines and Wall street no longer had an appetite for sub prime loans. The writing was on the wall.
As I sat there that evening in October and an interesting vehicle was stopped outside my window. Being October it was dark outside already. This truck had ads on it. It was lit up and then it moved and a new ad was being displayed. This fascinated me and i new that this is what I wanted to do. I really thought that I would buy a unit and become a realtor. I would use the vehicle to market all my listings to the public. What a way to bring client's homes into the public view. It would brand me as an innovator in the real estate market. With my background in the mortgage industry and my ability to self generate leads I felt this was the perfect fit..
After reviewing numerous mobile advertising truck companies I chose a product from Spark Trucks in Fair Hope, Alabama. I had numerous conversations with the owner. It took me almost six months of investigating these products. I liked Sparks products so much I asked the owner, Bob Tarabella if he needed a rep for the product in Ohio. Since we had been talking for the last six months and he new about my success as a wholesale rep he said yes. It also just happened to be the same time that Spark was rolling out a new unit called the Expo. This product fits on the back of any pick up and was in my price range. So H2H Sales was formed. By The way H2H stands for Hoheisel 2 Hoheisel. I want to build a successful business to pass down to my 2 boys.
Now I teamed up with Blue Laser Design in Columbus to create a website, designed a wrap for the truck and I was ready to sell trucks. One big problem, Eight months after starting we experienced the Highest gas prices ever and the worst economy in my generation. We still expect to sell a lot of trucks when the economy improves.
Our success and focus at this time has been to provide our clients the highest quality visual impressions at an affordable price. We accomplished this by creating eye catching ads and drive the truck at special events and daily routes.
We are now taking H2H Sales to the next level. We have added this blog for our clients to post there special events and promotions. We are adding FM radio to our ads in January. I will save that for another blog.
Well that's how we started. I will post success stories from my clients shortly.
See you on the Road.
David
